Why Most Gaming Communities Fail (Hint: It’s Not the Gameplay)

When gaming communities disappear, the story often sounds the same. “People stopped showing up.”“Drama killed the server.”“The leaders burned out.”“It just died.” Rarely does anyone say, “We weren’t good enough at the game.” That’s because most gaming communities don’t fail in-game. They fail behind the scenes. Strong gameplay can attract attention. It can bring players […]

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